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Search Engine Marketing • WebSite Promotion • Website CopyWriting & Article Publishing Programs |
If your website copywriting is not pulling the response you want, isn't it time to do something about it?
Powerful Copywriting is the best way to promote your product Powerful Copywriting is one of the first steps to online success. If your website isn't "written to sell" — in a powerful, straight-to-the-point way — then you are throwing away valuable prospects. You need a clear, powerful presentation of your product for both of your audiences: the people who are your prospective customers; and the Search Engines who will analyze and categorize and rank your website. For your people audience it is necessary to get to the point quickly and precisely, and with sufficient emphasis to impress your visitors both that you know what you are talking about, and that you are enthusiastic about it. Web surfers have a notoriously short attention span. And they are used to being bombarded by B.S.. So don't beat around the bush, and don't hold back on the self-promotion — although we all know it is not good to turn your copy into empty hype. This is where a person skilled in website copywriting can help. If you are unsure about your own ability to create copy strong enough to promote your products, find a professional advertising copywriter — especially one with website experience. It will be the best money you ever spend on promotion. Write for your Search Engine audience too. The Search Engines like Google, Yahoo, and MSN focus on CONTENT, and particularly on "keywords". That means YOU MUST CLEARLY DEFINE YOUR PRODUCTS, and then CLEARLY DESCRIBE THEM with Search Engine Optimized copy. In other words, strong website copywriting not only SELLS your message and your product powerfully and directly, but it also speaks clearly to the Search Engines. The three most important tips for writing "Search Engine Optimized" copy are these: 1. Include your most important keyword (search phrases) in your page title (what shows up in the title bar) 2. Include your most important keyword in your major headline (h1) 3. Include your most important keyword (search phrase) a number of times in the first couple of paragraphs of copy on the page. 4. Include outbound links that use your most important keyword as the anchor text. Outbound links should point to "authoritative" sites. 5. Somehow get inbound links pointing to your page(s) which use your most important keywords (search phrases) as anchor text. There are important techniques that will enhance your website copywriting to make it impress the Search Engines more. One of these techniques is to create LINKS. These are supposed to be "natural" and flow from the context of your website copywriting. There are several tricks to making these appear natural. A powerful website promotion program will use these techniques to their full advantage. (c) Copyright 2006 - Linknet Promotions Inc. |
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Website Promotion Website Copywriting Article Writing and Distribution Website Promotion Website Copywriting |
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