Marketing Articles
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Opinion
The Top 5 Things that Set Off My BS Alarm,
by Rick Hendershot, Small Biz Tips
The problem with the
Affiliate system, by Rick Hendershot
The affiliate system turns us into uncritical lemmings.
I'm sick of long winded
pitches! by Rick Hendershot
I've vowed never to read another pitch more than 20 paragraphs long.
Getting past
the guru phase by Rick Hendershot
There is very little substance to most of these schemes. Customers are not
really buying a "product" in the traditional sense of the word. They are
buying a scheme so they too can sell it to other customers.
Website and Graphic Design
Turn Your Banner Displays into Advertising Masterpieces, by Rick
Hendershot, Trade Show Tips, May 26, 2004
Redesign of
www.freecard.com by Rick Hendershot, Small Biz Tips, May 10,
2004
A new design, with the focus on Search Engine Optimization, and lead
generation.
The Ultimate Website
Package by Rick Hendershot, September 14, 2004
If you asked "the experts" what would they say the ultimate website package
should include?
Search Engine Optimization
Does The Number
Of Links On A Page Affect Ranking?, by Jon Ricerca,
http://www.SearchEngineGeek.com
Is there such a thing as "PR leak"?
Testing
Products with Google Adwords, by Rick Hendershot
Often the best way to find out if you've got a tiger or a turkey is to run a
short Adwords campaign.
Niche Marketing: How to Define a
Unique E-business Niche, by Dr. Ralph Wilson
Basic Strategies for your
Link Exchange Program, Part 2, by Rick Hendershot,
Small Biz
Tips
Why Exchanging Links is
Guaranteed to Create Traffic, Part 1 by Rick Hendershot,
Small Biz Tips
6 Ways to Pump Up
Your Website Promotion, by Rick Hendershot,
Small Biz Tips
Articles are
a Cheap Way to Get Google's Attention, by Rick Hendershot,
Small Biz Tips
The Power of the Autoresponder,
Part 1, by Rick Hendershot,
Small
Biz Tips
Alternatives to
Google Adwords, by Rick Hendershot, from
Click-Partners.com
At SBO we provide a solution called the
SBO Click Thru
Program. This is based on (surprise!) a traditional ad agency model.
Keep Your Online Articles
Short, by Rick Hendershot, from
Click-Partners.com
We know that spreading our articles around is a powerful marketing tool. So
why not keep them short and spread more?
Location, location, location,
by Rick Hendershot
Niche marketing is where it's at, and if you're a Canadian, the best niche around could just be "Canada".
The Perfect Time
to get your Local Business Online
Article 3 in the net-culture
series, by Rick Hendershot. Small business people often think many
locals are either not online, or are not net-savvy. But there is no reason in
principle this should matter. Local people are just as likely to look on the
web for your information and services as are "non-local" people...
Alexa toolbar gains momentum,
features by Rick Hendershot
Alexa ranking is becoming one of the most important tools we webmasters have
for watching the progress of our sites as we try to drive traffic.
Reaching Local
Markets with your Online Business, Part 1, by Rick Hendershot
"Challenging the current online business model." The current model assumes
your online business should focus on non-local markets. We challenge this
assumption.
Reaching Local
Markets with your Online Business, Part 2, by Rick Hendershot
"Changes in Search Engine technology", and what this will mean for online
marketing to local markets.
Reaching Local
Markets with your Online Business, Part 3, by Rick Hendershot
"Strategies for Reaching Local Markets". Specific steps you can take right now
to start reaching a local market with your online business.
Search Engines and
Keywords, by Rick Hendershot
Why Search Engines must define your online objectives
Researching Keywords,
by James D. Brausch, QuitThatJob.com
Here is the method the author uses to gather at least 100 keywords for each
website he creates.
The Great Email Debate,
by Doug Hudiburg
HTML Form Email V. Text
Web Hosting Costs continue
to Plummet, by Rick Hendershot
But web success remains as elusive as ever
Web Design options increase, by Rick Hendershot
It keeps getter cheaper and more user friendly, but design will not create
success.
Link Exchange is about to
become easier, by Rick Hendershot
New FREE service called "Value Exchange" will do the hard lifting for you
Why You Need an "Add URL"
Page, by James D. Brausch, QuitThatJob.com
Exchanging links with sites of a similar topic is one of the most effective
free forms of advertising I have ever found...
Google Articles
The "Articles about Google" index is HERE.
Small Business Opportunities, Resources
Free Card
Business Card Display Systems, by Rick Hendershot, Small Biz Tips
Tired of bogus "business opportunities" that are nothing more than hype.
Here's an idea that delivers the goods...
What's On Your
Business Card?, by Big Mike McDaniel
A professional business card says more about you and your business than
any other tool in your marketing arsenal. You need a card that looks good,
tells what you do and makes it easy to contact you.
Personal Business
Our Worst Enemy,
by Michael Lee, CPA
Who do you consider as your worst enemy? The criminals roaming the dark
streets? Your boss who's killing you mentally and emotionally...
Problem Free? Who Me?,
Kathy Gates,
www.reallifecoach.com
Can your life really be problem free? Aren’t problems just a part of modern
living? Yes and No. I believe that by learning to anticipate problems instead
of waiting for them to hit you over the head, you will find that yes, your
life will be virtually problem free.
On Guard
Against Fraud, By Laura Quarantiello, © 2004 Tiare Publications Group
There is no one hundred percent sure-fire way of avoiding telemarketing fraud.
With the never- ending parade of new scams, you could be taken for a ride and
not even know it until it's too late.
Trade Show Marketing
Lowly Vinyl Banner takes all
the abuse you can give it, by Rick Hendershot,
Trade Show Tips
The digital revolution has come to vinyl banner production.
Trade Show Booth Design, by Rick Hendershot,
Trade Show Tips
Simple design is usually the best..
Trade Show Budgeting, by Rick Hendershot,
Trade Show Tips
Run the numbers before hand, and you might come out ahead.
Gathering Trade Show
Leads, by Rick Hendershot, Trade
Show Tips
Run the numbers before hand, and you might come out ahead.
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