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Articles about Linking Strategy Part of the Linknet Article Library at Small-Business-Online.com How to Get 50 High PR One Way Links Each Month - Feb 7, 2005, Author: John Gergye - At each site visit a few article pages that have been around for awhile. (Sometimes sites will show the date posted. Other times you just have to kinda guess which might have been there longer.) Keep an eye on the PR of those pages. Checking out three or four such pages should give you an idea of the PR potential. Note the highest PR you find on your tracking sheet. Deep Linking Strategy for Content Sites - Jan 7, 2005. Author: Jack Humphrey - Link directories are still ok, but the key is moderation. Directories with thousands of links are a dark ages website promotion tactic. Reciprocal Linking: A Disturbing Trend - Dec 17, 2004, Author: Vishal P. Rao - The actual attainment of effective linking campaigns, is a work oriented, tedious undertaking, with literally months spent developing a good campaign. While a good linking campaign does increase rankings overall, with the Search Engines, the question remains, "does it increase sales"? Why Do We Exchange Links? Some Background - Dec 13, 2004, Author: Rick Hendershot - The entire "Page Rank" system was set up at Stanford back when the founders of Google were post-graduate students there. The Page Rank system clearly mimics the practice in academic circles of relying on "citations" to indicate the significance of a published work.
Is Power Linking Cheating?
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Dec 10, 2004,
Author: Rick Hendershot -
Before just assuming you know what I am talking about, I want to put Power Linking in its rightful place, and tell you why — unlike exchanging links — it is not SPAM and not cheating. Power Publishing on Your Own Site, Linking Part 12 - Dec 9, 2004, Author: Rick Hendershot - The idea is to create big batches of content pages. They can be on your primary site; or if you have one or two or more secondary or support sites, these content pages can be on those sites. The important thing is that these pages be optimized for the type of content you want to promote. Start Your Own Blog and do some serious Power Linking, Linking Part 11 - Dec 9, 2004, Author: Rick Hendershot - The second Power Linking Strategy involves starting your own blog. If you are not up to speed on what "blogs" are, just think of them as online journals. The owner of the blog makes regular posts on whatever topics he/she chooses, and readers are free (or not) to make comments. Publishing Articles about your product or service, Linking Part 10 - Dec 9, 2004, Author: Rick Hendershot - The first of these "power linking strategies" involves writing articles about your area of specialization, and then distributing them so they get republished in various websites and ezines. Exchanging Links on High Value Pages, Linking Part 9 - Dec 9, 2004, Author: Rick Hendershot - While reciprocal links are relatively easy to get, they're also usually a kind of "poor man's" link. If you look carefully at most link pages, you will see that these pages often have no real content other than the links themselves. Link Exchange Programs that run on your Web Server, Linking Part 8 - Dec 9, 2004, Author: Rick Hendershot - Once you get serious about generating links you will realize that categorizing and constantly updating your links is an ongoing job. You may want to create large directories of hundreds of link exchange partners. Getting Beyond Worthless Link Pages - Dec 9, 2004, Author: Rick Hendershot - The proponents of this theory have convinced thousands of webmasters to engage in an exercise called "exchanging links". My research suggests that they have been misled. Pros and Cons of "Automated" Link Exchanges, Linking Part 7 - Dec 9, 2004, Author: Rick Hendershot - Link exchange software tries to automate various parts of the link exchange process-- whether it is helping you look for link partners, automatically sending link exchange requests to them, or, more typically, helping you create and maintain your link directory pages. Exchanging Links with Sites having Related Content, Linking Part 6 - Dec 9, 2004, Author: Rick Hendershot - In this segment we want to discuss how to find related-content sites and how to exchange links with them. The purpose of these links is to establish your site as an authoritative source of products and information in your special niche. Website Directories and Link Exchange Sites, Linking Part 5 - Dec 9, 2004, Author: Rick Hendershot - In this lesson we discuss the first major category of link exchange partners: 1) directories and link exchange sites. Some Basic Tools for your Link Generating Program, Linking Part 4 - Dec 9, 2004, Author: Rick Hendershot - Before you start your link generating program, you will need a few tools. These will help you get going in the correct direction, right from the beginning. Link Exchange Abuse and Deception - Dec 9, 2004, Author: Rick Hendershot - Many webmasters do not understand the point of exchanging links. They seem to think "the bigger the link directory, the more impressive and effective the website". But the point is not to create outbound links it is to get inbound links -- and that doesn't require a link directory at all. What to look for in a Link Partner, Linking Part 3 - Dec 8, 2004, Author: Rick Hendershot - Always ask yourself "What's in it for me to exchange links with this other site, to register with this directory, or to somehow get an inbound link from this or that source?". You should be expecting every link to give you something of value. Why Google Values Inbound Link, Linking,Part 2 - Dec 8, 2004, Author: Rick Hendershot - The simple fact of the matter is that Google (and other Search Engines) rank your site higher if it has a number of inbound links. The Search Engines assume that links to and from other sites indicate other site owners in your area of interest consider your site worth looking at. Why Getting Inbound Links is guaranteed to get you traffic, Linking Part 1 - Dec 8, 2004, Author: Rick Hendershot - Outbound links are links on your site that point to other websites (or other pages within your own site). Inbound links point from outside sites (or other pages within your site) to specific pages within your site. Why You Should Submit to Directories - Dec 2, 2004, Author: Rick Hendershot - The "relevance" of a link is established by inferring its subject matter from the anchor text and the surrounding link text. Your objective should be to make your links appear as "natural" as possible. Create Powerful Link and Anchor Text - Dec 2, 2004, Author: Rick Hendershot - If all "link pages" consisted of a short paragraph or two instead of five or six words, these link pages would have "content" and be more valuable. Most webmasters want substance (content) instead of those short descriptions. This will also make your listing stand out from the crowd. Short descriptions are LAZY descriptions. Latest Articles in All Categories
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