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Articles about Marketing and
Internet Marketing Part of the Linknet Article Library at Small-Business-Online.com Develop Quality Content to Rule the Web - Nov 11, 2005 - Author: Sharon Housley - The age old question keeps coming up, how do you retain website visitors, how do you make visitors return to your website? The answer should come as no surprise, fresh content. Small Towns are NOT Small Potatoes - Oct 25, 2005 - Author: Sharon Fling - Many online marketers and webmasters try to market to the world, when some of their best customers could be right down the street. Why be a little fish in the big crowded Internet OCEAN? In a local setting, someone with the right expertise and attitude can position themselves as the expert.
Great Sales Leads - Are They and Endangered Species? - Oct 24, 2005 - Author: Bruce Prokopets - The lesson to be learned here is that one has to control one's own Increasing the Perceived Value of Your Product or Service - Oct 11, 2005 - Author: Halstatt Pires - Don’t kill your business by lowering your prices. If you are offering quality, charge accordingly and provide proof of your credibility. Getting More Exposure for Your Business: Local - Oct 4, 2005 - Author: Susan Dunn - Local Search is the modern equivalent to the Yellow Pages. I don’t know about you, but I haven't picked up the Yellow Pages in 5 years. For a while I stored them in my office to gather dust.
10 Inside Secrets to Google Adwords - Part 2 - Sep 20, 2005 - Author: By Ron Isaiah - By employing the tips and strategies outlined in this series of articles, you will be armed to the teeth to convert those hard earned dollars spent on Google Adwords into profits for your online business! Media Publicity, Charity Events and Community Fundraiser Promotion - Sep 8, 2005 - Author: George McKenzie - In this age of mass media, charity that begins at home can also proceed straight to your bottom line--by generating publicity for your web site or your business. The Key to Successful Marketing - Sep 2, 2005 - Author: Rudiz Vendita - If your business has limited marketing resources in terms of people, expertise and materials then you might want to consider outsourcing your marketing functions to an independent marketing professional ora marketing and promotions agency. Search Engine Submission is a Scam - Aug 8, 2005 - Author: Rick Hendershot - "Submitting" your pages to search engines does not remove the necessity to be linked from somewhere. If there are no links pointing to your site, chances are, submission will not help. Resources for Affiliate Marketers - BBL Internet Media - Jun 28, 2005 - Author: Rick Hendershot - Like most affiliate sites, this one is trying to sell you something at every turn. Every link takes you to a new "opportunity". However, try not to let that deter you. There is some very useful information here. Affiliate Marketing can be a win win situation - Jun 28, 2005 - Author: Rick Hendershot - Affiliate Marketing is one of the most popular methods of marketing products on the web. A producer or manufacture of a product can widen his or her distribution chain immensely by contracting with agents or "affiliates" to represent these products to his or her customers. Reviews of "The Super Affiliate Handbook" - Jun 28, 2005 - Author: Rick Hendershot - Certainly one of the most successful books about Affiliate Marketing to ever hit the cyber shelves is Rosalind Gardner's "The Super Affiliate Handbook". Given the dramatic claims that are made for this book — both by Rosalind herself, and by the army of willing affiliates that sell it — one is led to ask whether the hype is just a bit overdone. Affiliate Marketing - Business-Reviews.com - Jun 28, 2005 - Author: Rick Hendershot - There is a difference between a site that prints no-holds-barred critical reviews, and one that just uses reviews as a promotional tool to help sell products. Throwing in the occasional critical comment would help make us believe that the reviews here really are objective.
Review of AffiliateManager.net - Jun 28, 2005 10 Things You Must Do to Make Your Website Ready to Sell - Jun 17, 2005 - Author: Rick Hendershot - Do you want to sell products on the internet using your very own website? Here is a "must do" list for creating a website that is ready to sell products. The Do's And Don'ts Of Launching A Small Business Website - Jun 10, 2005, Author: Adil Wali - Launching a new small business website is often a long and painstaking process. And for most small businesses, the endeavor rarely ends in success. The terrain is mapped with freelancers, firms, and consultants that don’t offer the same services and most certainly don’t charge the same prices.
Marketing Rapport - 3 Tips
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May 30, 2005 - Author: Daniel Levis -
Establishing & maintaining rapport with your online Use Internet Marketing to Bring Customers to Your Local Business - Feb 6, 2005, Author: Raynay Valles - Millions of "bricks and mortar" businesses have websites, but only a fraction of those businesses are using the Internet to bring in more sales. It's an expense that they pay because "everyone else is doing it". Don't settle for that. Review of "Report on Affiliate Management Software" by Ralph Wilson - Dec 22, 2004, Author: Rick Hendershot - For years Ralph Wilson (www.wilsonweb.com) has been one of the most reliable and relatively objective sources for this kind of information. I recently renewed my membership at www.wilsonweb.com and along with the renewal came a "free" download of several of his in-depth studies of various software programs in this field. Why aren't you making a ton of cash as an affiliate? - Dec 21, 2004, Author: David Huizar and Matthew Zavadil - Before you become an affiliate for someone, you want to know one major thing. You want to be very sure they've taken the time to test their whole sales process!
Higher Commission Is Not Always Better
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Dec 21, 2004 -
Author: Chet Brzezinski -
As an affiliate you need to look beyond the commission and evaluate the entire program. Yes, high commission are always nice to have but there are some things to look for that can make a high commission affiliate program practically worthless and a waste of your valuable time. How to Evaluate an Affiliate Program - Dec 21, 2004 - Author: Rick Hendershot - There are thousands of affiliate programs offering wide range of benefits to their affiliates. However, many of these programs and the claims they make are not to be trusted.
Attracting Good Affiliates
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Dec 21, 2004 -
Author: Jerry Lunsford -
Most of these people are already successful with their own affiliate program. And they are successful for the very reasons listed above. Plus they may have already been familiar with internet marketing and as such were not drawn in by the hype, but rather a desire to succeed. The Problem with the Affiliate System - Dec 21, 2004 - Author: Rick Hendershot - Everybody in the business seems to think this is a wonderful system. What could be better? You build traffic to your site and gradually gain credibility as a reliable source of marketing information. And you leave the product development to the guys who really know what they're doing. What is Affiliate Marketing? - Dec 16, 2004 - Author: Rick Hendershot - Affiliate Marketing is one of the most popular methods of marketing products on the web. A producer or manufacture of a product can widen his or her distribution chain immensely by contracting with agents or "affiliates" to represent these products to his or her customers. Creating Local Online Partners, Local Markets, Part 4 - Dec 14, 2004 - Author: Rick Hendershot - In this article I describe how to leverage your local contacts and create local online partners. This allows you to gain valuable local exposure for your products or services. Making an Impact Online, Local Markets, Part 3 - Dec 14, 2004 - Author: Rick Hendershot - Online marketing requires patience and persistence. It is not enough to simply throw up a website and expect people to come to it. They won't. But there are ways to increase the impact of your marketing efforts on the web and in this segment I try to indicate some of them. Do I have a Product I can Sell Online to a Local Market, Local Markets, Part 2 - Dec 14, 2004 - Author: Rick Hendershot - If you are already in business and you are thinking of promoting your products or services online, one of the first questions you have to ask yourself is "Do I have a product that I can market online?" This question is the subject of various other articles I have written, so here I would like to just quickly summarize some of the issues. Bricks and Mortar Stores vs Online Stores, Local Markets,Part 1 - Dec 14, 2004 - Author: Rick Hendershot - Say you want to open a store to sell widgets, and let's pretend you have a choice. You can either open a bricks and mortar retail store on Main Street, or you can open a web store and ship widgets from your garage.
Location is a Niche Worth Considering
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Dec 2, 2004 -
Author: Rick Hendershot -
If you've done any research into internet marketing you've probably heard about "niche marketing". The idea is that you create a website that focuses on something like your love of golden retrievers, or your interest in 1950s Ford Thunderbirds.
Testing Your Products with Google Adwords
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Dec 2, 2004 -
Author: Rick Hendershot -
The first step in the marketing process should be: to "Find a product that people want", or, at least, to put it negatively, "Don't try to sell things people do NOT want". The Power of the AutoResponder, Part 1 - Dec 2, 2004 - Author: Rick Hendershot - Like email itself, "autoresponders" have been around for quite a few years. The idea is fairly simple. Say you want to promote your new ebook called "Dog Care Fundamentals". Here is how you use an autoresponder to promote it... 6 Ways to Pump Up Your Website Promotion - Dec 2, 2004 - Author: Rick Hendershot - To turn your website and other online activities into a powerful traffic and sales generating system, the simple fact is you need an aggressive website promotion program that is ongoing and relentless. Latest Articles in All Categories
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