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Articles about Search Engine Optimization
Part of the Linknet Article Library at Small-Business-Online.com
SEO 101 - Basic Optimization Techniques
Nov 12, 2005 - Author: Jim Hedger
Basic SEO is all about common sense and simplicity. The purpose of search engine optimization is to make a website as search engine friendly as possible. It's really not that difficult.

Design VS. SEO: Can My Site Look Good and Rank Well?
Nov 12, 2005 - Author: John Krycek
Do you have to sacrifice all of the creative and artistic elements of your web site to rank in the search engines? Later in this article I'll show you a real case scenario and the design and SEO approach used.

SEO According to Google's Webmaster Guidelines - Sep 13, 2005 - Author: Mark Daoust
Every SEO expert has their own set of rules as to how they believe Google ranks websites. Most of the time, these rules tend to vary slightly from one another. But what does Google tell us?

Do Static IP Sites Rank Higher? - Aug 7, 2005 - Author: Jon Ricerca
Some SEOs theorize that your choice of dedicated hosting vs. shared hosting might affect your rankings. Some others claim that is ridiculous because all hosting will eventually be shared in order to preserve IP addresses. Which are correct?

Does The Number Of Links On A Page Affect Ranking? - Aug 7, 2005 - Author: Jon Ricerca
Many SEO gurus have recently been talking about something they call "PR Leak" which seems to be a theory that the more outbound links you have, the more your page rank on Google "leaks" away.  I decided it was time to take a look at the number of links present on a page and how that number correlates with ranking.

9 Ways to Keep Google Happy - Jun 15, 2005 - Author: Rick Hendershot - Regardless of whether of not Google implements all of these principles, the general direction is clear. More importantly, these points make good SEO sense, and provide a very good place to start when planning a link strategy.

What's the Big Hurry? - Jun 15, 2005 - Author: Rick Hendershot - Imagine how many sites within any competitive area are going after those "top 10" rankings. How can you expect just to throw up a site and within a month or two walk away with a "top 10" position?

Give the Folks at Google What They Want - Jun 15, 2005 - Author: Rick Hendershot - Some of the traditional assumptions about what gets good Google ranking have been challenged by things Google has said over the last few months -- especially by the filing of their most recent patent application.

The Importance of History to Google - Jun 15, 2005 - Author: Rick Hendershot - The history of web documents is taking on new significance. Google is using the pattern of changes within web sites to fight two shortcomings of search results: spam and staleness.

How Google Indexes Content From Your Web Directory - Jun 9, 2005 - Author: Martin Lemieux - In a fluke, I was able to notice something about the way Google indexes content from web directories. Excluding your template, the most important line of code is the first title you add to your main body.

Introducing PageRank - shattering the myth - May 30, 2005 - Author: Dave Collins - PageRank is where the attention is focused today, and many companies are determined to find a means of improving their magic number. "I want to be an eight," they say, as if PageRank was a dress size that they could grow into with the help of some heavy-duty calorie shots.

TrustRank - May 30, 2005 - Author: Aaron Wall - TrustRank is an algorithm which attenuates trust scores from well trusted sources through to other sites throughout the web. It uses human reviewers to compile a seed set of a few hundred or so sites. From these sites and pages trust passes through to other sites.

My 7-Step Secret Formula For Cashing In On Content! - May 30, 2005 - Author: Anik Singal - Content, content, content - everybody's talking about it! Are you lucky enough to have a ton of content - maybe from an ezine you've been publishing for years?

Does Having Your Keyword in Your Domain Rank Higher? - Dec 2004 - Author: Jon Ricerca - This is one of the controversial questions in many of the SEO (Search Engine Optimization) forums, yet it is very easy to answer for any particular search engine. This article conclusively answers that question for the leading search engine.

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