Researching Keywords
by James D. Brausch
http://www.quitthatjob.com
One of the first things I do when I create a new site is to create a list of
at least 100 "keywords" that describe that site. These are the topics that I
will be targeting with PPC campaigns. They are also the topics I will be
targeting for free search engine traffic.
Eventually, they will be the topics of articles I will be publishing on my
site and the topics of affiliate relationships I will be developing.
I use the following three sources to gather my keywords:
Overture
Findwhat
Wordtracker
Here's the step-by-step plan:
Overture
- Open your web browser.
- Enter the following on the URL bar (or just click the
link below):
http://www.Overture.com
- Click on "Advertiser Center"
- Click on "Tools"
- Click on "Term Suggestion Tool"
- Enter the one word topic you decided on in a prior step.
It will give you a list of terms along with the number of
searches. Use copy/paste to put the entire list into notepad.
Findwhat
- Open your web browser.
- Enter the following on the URL bar (or just click the
link below):
http://www.Findwhat.com
- If you haven't already signed up for an account, do so
now by clicking on the "Advertise With Us" and following the prompts.
- Click "My Account".
- Enter your user id and password.
- Click "Keyword Center"
- Enter the one word topic and click the "Refine" button.
It will give you a list of terms along with the number of
searches. Use copy/paste to put the entire list into notepad at the end of
your list of Overture keywords.
Wordtracker
- Open your web browser.
- Enter the following on the URL bar (or just click the
link below):
http://www.WordTracker.com
- Click "Take The Trial"
- Enter your name and email address (don't worry; these
guys will not spam you)
- Click "Start The Trial".
- Click "Click Here To Start The Trial"
- Enter the one word topic and click the "Proceed" button.
Click on each of the words on the left and copy the words it
gives you on the right into your notepad file.
Alphabetize your entire list of keywords and remove all of the other junk
(keyword counts, etc). Remove any duplicates. Remove any inappropriate words
(words that actually have nothing to do with your topic and words that are
adult in nature). Remove any keyword phrases that are longer than 25
characters. Remove any keyword phrases with punctuation in them (apostrophes,
dashes, etc.). Remove any keyword phrases with numbers in them.
That's it. You will be using this list over and over as you promote your site.
Consider this the index for your site. These are the categories in your links
directory. These are the keywords to use when advertising your site. These are
ideas for writing articles.
The author, James D. Brausch, is the coach and webmaster of QuitThatJob.com, a
site dedicated to providing step-by-step instructions to start your own
profitable Internet business
and Quit That Job! For more information, please visit:
http://www.QuitThatJob.com.
This article is called "Researching Keywords" by James D.
Brausch, QuitThatJob.com
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This article is reproduced by permission of the author. | 
