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Business Articles    TOP

Merchant Accounts - How to save money - Dec 11, 2004, Author: Ben Cloutier -Your business is successful, but now you're ready to take it to the next level and begin accepting credit card transactions, or you have already taken this step...

How to Start A Business Plan - Dec 11, 2004, Author: John Mussi -Because it provides specific and organized information about your company and how you will repay borrowed money, a good business plan is a crucial part of any loan application.

How to Establish Business Credit Despite Your Personal Credit - Dec 11, 2004, Author: Karen L. Hardy - Business credit is more of a science than an art. The first rule for this science is that it is not the same as personal credit.

How to Get a Business Loan without a Business Plan - Dec 11, 2004, Author: Karen Little Hardy - While there are many opportunities for securing personal wealth through business ownership, access to capital continues to be a hurdle for most start-up companies.

Make Your Business Card Your Best Salesman - Dec 2, 2004, Author: Rick Hendershot - One of the most important building blocks of a good marketing plan is your business card. It is far and away the most likely item to find its way into the hands of your most important business contacts. And it is the one thing that is likely to remain when all your other marketing materials are long gone.

Free Card Business Card Displays - Dec 2, 2004, Author: Rick Hendershot - Tired of bogus get-rich-quick schemes that promise the world but deliver next to nothing? Here is a REAL product offering a REAL service. And the profits are also very real if you are prepared to do a bit of work.

What's On Your Business Card? - Dec 2, 2004, Author: Big Mike McDaniel - A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.

Business Opportunities Articles   TOP

Working from Home – A Blessing or a Curse?
Sep 20, 2005 - Author: Kathy Paauw
If you are among the increasing number of individuals who work from home, you know that it has some wonderful benefits

eBay Auction Seller's Guide to Finding Hot Money-Making Products
Sep 2, 2005- Author: Leroy Chan
You might be one of the thousands of individuals who open a trading account with eBay and dream about making auction selling a full-time home-based business.

Should You Pay to Join a Business Opportunity? - Dec 17, 2004, Author: Vishal P. Rao - Many times, one of the "pitfalls" is the fact that there is a membership price to pay when joining, which depending upon the business opportunity, can be quite a staggering fee. It is wise, then, before paying any fees to join a business opportunity to research and ascertain the following aspects of the opportunity...

Some Resources for the Small Business Opportunity Sites - Dec 16, 2004, Author: Rick Hendershot - If you are trying to reach Small Business Opportunity seakers, or have a product or service that may appeal to Small Business Opportunity seekers, there are many resources online to help you do this. Here is one that may be helpful.

Marketing Articles   TOP

Small Towns are NOT Small Potatoes - Oct 25, 2005 - Author: Sharon Fling - Many online marketers and webmasters try to market to the world, when some of their best customers could be right down the street. Why be a little fish in the big crowded Internet OCEAN? In a local setting, someone with the right expertise and attitude can position themselves as the expert.

Great Sales Leads - Are They and Endangered Species? - Oct 24, 2005 - Author: Bruce Prokopets - The lesson to be learned here is that one has to control one's own
lead generation. Companies can no longer depend on third party lead providers as a sole source for their new prospects. The ultimate lead can be found. They are all over the internet searching right now.

Increasing the Perceived Value of Your Product or Service - Oct 11, 2005 - Author: Halstatt Pires - Don’t kill your business by lowering your prices. If you are offering quality, charge accordingly and provide proof of your credibility.

Getting More Exposure for Your Business: Local - Oct 4, 2005 - Author: Susan Dunn - Local Search is the modern equivalent to the Yellow Pages. I don’t know about you, but I haven't picked up the Yellow Pages in 5 years. For a while I stored them in my office to gather dust.

10 Inside Secrets to Google Adwords - Part 2 - Sep 20, 2005 - Author: By Ron Isaiah - By employing the tips and strategies outlined in this series of articles, you will be armed to the teeth to convert those hard earned dollars spent on Google Adwords into profits for your online business!

Media Publicity, Charity Events and Community Fundraiser Promotion - Sep 8, 2005 - Author: George McKenzie - In this age of mass media, charity that begins at home can also proceed straight to your bottom line--by generating publicity for your web site or your business.

The Key to Successful Marketing - Sep 2, 2005 - Author: Rudiz Vendita - If your business has limited marketing resources in terms of people, expertise and materials then you might want to consider outsourcing your marketing functions to an independent marketing professional ora marketing and promotions agency.

Search Engine Submission is a Scam - Aug 8, 2005 - Author: Rick Hendershot - "Submitting" your pages to search engines does not remove the necessity to be linked from somewhere. If there are no links pointing to your site, chances are, submission will not help.

Resources for Affiliate Marketers - BBL Internet Media - Jun 28, 2005 - Author: Rick Hendershot - Like most affiliate sites, this one is trying to sell you something at every turn. Every link takes you to a new "opportunity". However, try not to let that deter you. There is some very useful information here.

Affiliate Marketing can be a win win situation - Jun 28, 2005 - Author: Rick Hendershot - Affiliate Marketing is one of the most popular methods of marketing products on the web. A producer or manufacture of a product can widen his or her distribution chain immensely by contracting with agents or "affiliates" to represent these products to his or her customers. 

Reviews of "The Super Affiliate Handbook" - Jun 28, 2005 - Author: Rick Hendershot - Certainly one of the most successful books about Affiliate Marketing to ever hit the cyber shelves is Rosalind Gardner's "The Super Affiliate Handbook". Given the dramatic claims that are made for this book — both by Rosalind herself, and by the army of willing affiliates that sell it — one is led to ask whether the hype is just a bit overdone.

Affiliate Marketing - Business-Reviews.com - Jun 28, 2005 - Author: Rick Hendershot - There is a difference between a site that prints no-holds-barred critical reviews, and one that just uses reviews as a promotional tool to help sell products. Throwing in the occasional critical comment would help make us believe that the reviews here really are objective.

Review of AffiliateManager.net - Jun 28, 2005
Author: Rick Hendershot - No matter what sort of products or services you attempt to sell online, you will eventually consider creating an affiliate network to sell more of them. It is not easy deciding where to turn first when planning your affiliate program. In this series of articles I review some of the sites that might be helpful.

10 Things You Must Do to Make Your Website Ready to Sell - Jun 17, 2005 - Author: Rick Hendershot - Do you want to sell products on the internet using your very own website? Here is a "must do" list for creating a website that is ready to sell products.

The Do's And Don'ts Of Launching A Small Business Website - Jun 10, 2005, Author: Adil Wali - Launching a new small business website is often a long and painstaking process. And for most small businesses, the endeavor rarely ends in success. The terrain is mapped with freelancers, firms, and consultants that don’t offer the same services and most certainly don’t charge the same prices.

Marketing Rapport - 3 Tips - May 30, 2005 - Author: Daniel Levis - Establishing & maintaining rapport with your online
audience is perhaps the single most important ingredient in marketing online. Actually in marketing period, but even more so online because of the lack of personal contact. Rapport is at the core of selling, always has been, always will be.

Use Internet Marketing to Bring Customers to Your Local Business - Feb 6, 2005, Author: Raynay Valles - Millions of "bricks and mortar" businesses have websites, but only a fraction of those businesses are using the Internet to bring in more sales. It's an expense that they pay because "everyone else is doing it". Don't settle for that.

Review of "Report on Affiliate Management Software" by Ralph Wilson - Dec 22, 2004, Author: Rick Hendershot - For years Ralph Wilson (www.wilsonweb.com) has been one of the most reliable and relatively objective sources for this kind of information. I recently renewed my membership at www.wilsonweb.com and along with the renewal came a "free" download of several of his in-depth studies of various software programs in this field.

Why aren't you making a ton of cash as an affiliate? - Dec 21, 2004, Author: David Huizar and Matthew Zavadil - Before you become an affiliate for someone, you want to know one major thing. You want to be very sure they've taken the time to test their whole sales process!

Higher Commission Is Not Always Better - Dec 21, 2004 - Author: Chet Brzezinski - As an affiliate you need to look beyond the commission and evaluate the entire program. Yes, high commission are always nice to have but there are some things to look for that can make a high commission affiliate program practically worthless and a waste of your valuable time.

How to Evaluate an Affiliate Program - Dec 21, 2004 - Author: Rick Hendershot - There are thousands of affiliate programs offering wide range of benefits to their affiliates. However, many of these programs and the claims they make are not to be trusted.

Attracting Good Affiliates - Dec 21, 2004 - Author: Jerry Lunsford - Most of these people are already successful with their own affiliate program. And they are successful for the very reasons listed above. Plus they may have already been familiar with internet marketing and as such were not drawn in by the hype, but rather a desire to succeed.

The Problem with the Affiliate System - Dec 21, 2004 - Author: Rick Hendershot - Everybody in the business seems to think this is a wonderful system. What could be better? You build traffic to your site and gradually gain credibility as a reliable source of marketing information. And you leave the product development to the guys who really know what they're doing.

What is Affiliate Marketing? - Dec 16, 2004 - Author: Rick Hendershot - Affiliate Marketing is one of the most popular methods of marketing products on the web. A producer or manufacture of a product can widen his or her distribution chain immensely by contracting with agents or "affiliates" to represent these products to his or her customers.

Creating Local Online Partners, Local Markets, Part 4 - Dec 14, 2004 - Author: Rick Hendershot - In this article I describe how to leverage your local contacts and create local online partners. This allows you to gain valuable local exposure for your products or services.

Making an Impact Online, Local Markets, Part 3 - Dec 14, 2004 - Author: Rick Hendershot - Online marketing requires patience and persistence. It is not enough to simply throw up a website and expect people to come to it. They won't. But there are ways to increase the impact of your marketing efforts on the web and in this segment I try to indicate some of them.

Do I have a Product I can Sell Online to a Local Market, Local Markets, Part 2 - Dec 14, 2004 - Author: Rick Hendershot - If you are already in business and you are thinking of promoting your products or services online, one of the first questions you have to ask yourself is "Do I have a product that I can market online?" This question is the subject of various other articles I have written, so here I would like to just quickly summarize some of the issues.

Bricks and Mortar Stores vs Online Stores, Local Markets,Part 1 - Dec 14, 2004 - Author: Rick Hendershot - Say you want to open a store to sell widgets, and let's pretend you have a choice. You can either open a bricks and mortar retail store on Main Street, or you can open a web store and ship widgets from your garage.

Location is a Niche Worth Considering - Dec 2, 2004 - Author: Rick Hendershot - If you've done any research into internet marketing you've probably heard about "niche marketing". The idea is that you create a website that focuses on something like your love of golden retrievers, or your interest in 1950s Ford Thunderbirds.

Testing Your Products with Google Adwords - Dec 2, 2004 - Author: Rick Hendershot - The first step in the marketing process should be: to "Find a product that people want", or, at least, to put it negatively, "Don't try to sell things people do NOT want".

The Power of the AutoResponder, Part 1 - Dec 2, 2004 - Author: Rick Hendershot - Like email itself, "autoresponders" have been around for quite a few years. The idea is fairly simple. Say you want to promote your new ebook called "Dog Care Fundamentals". Here is how you use an autoresponder to promote it...

6 Ways to Pump Up Your Website Promotion - Dec 2, 2004 - Author: Rick Hendershot - To turn your website and other online activities into a powerful traffic and sales generating system, the simple fact is you need an aggressive website promotion program that is ongoing and relentless.

Blogging Articles   TOP

Marketing With Blogs - Part 1 - May 19, 2005, Author: Priya Shah - Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs.

Can A Ping Really Help Your Blog Get Top Search Engine Rankigns? - Jan 20, 2005, Author: Tinu AboyamiPaul - The new get-traffic-quick scheme for search engine results has arrived – flooding ping notification sites with update nnouncements, even though your blog hasn’t been updated. The question is does this- or some variation of it work? If not, where did this idea come from?

Search Engine Optimization for Blogs -Dec 23, 2004, Author: Priya Shah - Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different.

Top 10 Reasons to use a Blog to Publish Your Ezine - Dec 23, 2004, Author: Denise Wakeman - Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog.

Turning Your Blog into an RSS Feed - Dec 22, 2004, Author: Rick Hendershot -After an extensive 5 minute search I decided to use Feedburner.com. You punch your feed address into their system, and it routes it through their own server, formatting it according to various parameters you enter. It also "universalizes" the feed making it compatible with the maximum number of browsers and feed readers out there.

Promoting Products with Blogs, Part 4 - Dec 22, 2004, Author: Rick Hendershot - ...it also reinforced the fact that just one strategy is not enough. Yes, I had committed myself to this "Power Linking with Blogs" experiment, and I have no doubt it is going to work. But this strategy is going to take a relatively long time, since I have to create quite a few original, content-rich posts. And then I have to wait for their impact to settle in.

Promoting Products with Blogs, Part 3 - Dec 22, 2004, Author: Rick Hendershot
What I was proposing was something much more carefully structured and planned — a series of posts highlighting a range of specific features for a number of specific products. If this sounds like an "advertising campaign", that's fine with me, because that is exactly the way I decided to approach it.

Promoting Products with Blogs, Part 2 - Dec 22, 2004, Author: Rick Hendershot -I first had to nail down answers to the two most important questions: "Where was I going to put my blogs?" and "What software I was going to use?" These are not easy questions to answer for the novice blogger. I had done some initial work.

Promoting Products with Blogs, Part 1 - Dec 22, 2004, Author: Rick Hendershot - One of the objectives I had in starting these new blogs was to use them to promote specific products. It is time to start, and the product I will start with is "vinyl banners".

My Blog Experiment - Dec 22, 2004, Author: Rick Hendershot - To some extent I am approaching blogging with the same attitude I had when starting my postnuke sites. Then I was looking for a format that would allow me to make quick posts pointing at many of my most important web pages.

Link Spamming with Blogs - Dec 22, 2004, Author: Rick Hendershot - What makes this a questionable practice is that content like this is not intended to ever be read by anyone. It is simply a bunch of keywords and embedded links strung together for no purpose other than to impress Google's spiders.

Creating Multi Links with Blogs - Dec 22, 2004, Author: Rick Hendershot -Once I had things set up in this way, I began the process of entering posts for promoting specific products. This process may sound a bit contrived for those of you who think blogs should be spontaneous "top of mind" journals. What I was proposing was something much more carefully structured and planned ...

Multi-Linking with Blogs vs Link Spamming - Dec 22, 2004, Author: Rick Hendershot - In this article I argue there is a difference between "multi linking" and "link spamming". I claim that "link spamming" is a shady practice* that should not be encouraged, while strategic "multi linking" with blogs is a legitimate tactic for enhancing a website's presence.

Can blogs be useful marketing tools? - Dec 22, 2004, Author: Rick Hendershot - Blogs (web-logs) have become very popular. If you are not up to speed on what "blogs" are, just think of them as online journals. The owner of the blog makes regular posts on whatever topics he/she chooses, and readers are free (or not) to make comments.

Starting Your Own Blog - Dec 22, 2004, Author: John Taylor -If you spend any time at all online these days you simply can't avoid reading something about blogs, they are becoming increasingly more popular; and they are a great way of building an online presence without the need for any technical knowledge.

Ezines, Self-Publishing, Ebooks Articles   TOP

4 Big Reasons Your E-Books Should be PDFs - Jan 6, 2005, Author: Jennifer Tribe - Last week, someone asked me to recommend a good e-book generator. It’s a question I get a lot. And I told him what I tell everyone: forget e-book generators. Instead, create your e-books and other print documents in PDF format.

It's Great to Collaborate - Jan 5, 2005, Author: Jennifer Tribe - Sometimes creating an information product is a tough slog when you’re on your own. All of the tasks fall on your shoulders, and some days, you just don’t feel like doing anything at all!

Ten Top Tips for Writing Articles on the Internet - Jan 5, 2005, Author: Judy Cullins - Online readers love information, but be sure your information is crisp, clean, clear and concise. Internet writing is different from print. Keep these ten tips in mind, so that your Internet article will bring potential book buyers to you, your service, your Web site, and your products.

Sell Multiple Products Through a Single ClickBank Account - Jan 4, 2005, Author: Tim Coulter - Unfortunately, the architecture of the ClickBank system has, historically, not been well suited to selling multiple products from a single account, especially for merchants who use affiliates to promote their products.

Self-Publish Your Ebooks Through ClickBank - Jan 4, 2005, Author: Tim Coulter - ...despite the burgeoning ebook revolution, many writers have still not woken up to the profitability of self-publishing, nor the ease with which a turnkey ecommerce system, like ClickBank, can help them to get their work out to the buying public.

Alternative Ways to Create Ebook Cover Images - Jan 4, 2005, Author: Rick Hendershot - There are basically two different ways to get an original cover graphic. You can hire a graphic design service to create a one-off original, or you can purchase software that lets you work with templates to generate your very own cover or box images.

Ebook Creation Software, Ebook Compiler Software - Jan 3, 2005, Author: Rick Hendershot - Here are some alternative ebook creation tools. The industry standard is Adobe Acrobat, but it is relatively expensive. In a future article I will review some of the alternatives.

A Surprising Way to Write a Million Dollar E-Book - Jan 3, 2005, Author: Joe Vitale - ...people have written to us for advice on how to pick a good subject for their e-book. While we've addressed that question in our book and in other articles, last night I came across a surprising new way to help you pick a million-dollar winner.

10 Ways To Generate New Articles Ideas And Topics - Jan 3, 2005, Author: Ken Hill - You need new ideas for articles. Here are 10 ways to come up with new article ideas.

Write, Publish and market a Book with No Out-of-Pocket Money - Jan 3, 2005, Author: Kathleen Gage
Do you dream of having a book published, but don't know where to turn? Already have a book, but unsure of how to promote it? Looking for cost effective high-return strategies to market your book? If you answered yes to any of these questions, then the following information is for you.

20 Ways To Profit With Free eBooks - Jan 1, 2005, Author: Priya Shah - Here are 20 ways that you can use free eBooks to boost your profits.

Random Suggestions for Would-Be Writers - Dec 31, 2004, Author: Rick Hendershot
Here are just a few things I have noticed that bother me about many internet articles I have read. Some of these are grammatical points, and some of them are stylistic. Take them for what they are worth.

Print-on-demand Publishing - A Definition and a Comparison - Dec 31, 2004, Author: Michael LaRocca - The purpose of this article is to consider Print-On-Demand publishing as an alternative for the aspiring author. It has its strengths and its weaknesses. You may wonder as you begin reading this, but in the end I'm going to say some good things about it.

How to Build and Sell your eBook at the Same Time - Dec 31, 2004, Author: Judy Cullins - You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place.

Why Self-Publish Your Book? - Dec 31, 2004, Author: Ceci Miller - When I meet an author with a great book concept, one who’s definitely the right person to write that book, right away I’ll often encourage him or her to self-publish.

Search Engine Optimization Articles   TOP

Design VS. SEO: Can My Site Look Good and Rank Well?
Nov 12, 2005 - Author: John Krycek
Do you have to sacrifice all of the creative and artistic elements of your web site to rank in the search engines? Later in this article I'll show you a real case scenario and the design and SEO approach used.

SEO According to Google's Webmaster Guidelines - Sep 13, 2005 - Author: Mark Daoust
Every SEO expert has their own set of rules as to how they believe Google ranks websites. Most of the time, these rules tend to vary slightly from one another. But what does Google tell us?

Do Static IP Sites Rank Higher? - Aug 7, 2005 - Author: Jon Ricerca
Some SEOs theorize that your choice of dedicated hosting vs. shared hosting might affect your rankings. Some others claim that is ridiculous because all hosting will eventually be shared in order to preserve IP addresses. Which are correct?

Does The Number Of Links On A Page Affect Ranking? - Aug 7, 2005 - Author: Jon Ricerca
Many SEO gurus have recently been talking about something they call "PR Leak" which seems to be a theory that the more outbound links you have, the more your page rank on Google "leaks" away.  I decided it was time to take a look at the number of links present on a page and how that number correlates with ranking.

9 Ways to Keep Google Happy - Jun 15, 2005 - Author: Rick Hendershot - Regardless of whether of not Google implements all of these principles, the general direction is clear. More importantly, these points make good SEO sense, and provide a very good place to start when planning a link strategy.

What's the Big Hurry? - Jun 15, 2005 - Author: Rick Hendershot - Imagine how many sites within any competitive area are going after those "top 10" rankings. How can you expect just to throw up a site and within a month or two walk away with a "top 10" position?

Give the Folks at Google What They Want - Jun 15, 2005 - Author: Rick Hendershot - Some of the traditional assumptions about what gets good Google ranking have been challenged by things Google has said over the last few months -- especially by the filing of their most recent patent application.

The Importance of History to Google - Jun 15, 2005 - Author: Rick Hendershot - The history of web documents is taking on new significance. Google is using the pattern of changes within web sites to fight two shortcomings of search results: spam and staleness.

How Google Indexes Content From Your Web Directory - Jun 9, 2005 - Author: Martin Lemieux - In a fluke, I was able to notice something about the way Google indexes content from web directories. Excluding your template, the most important line of code is the first title you add to your main body.

Introducing PageRank - shattering the myth - May 30, 2005 - Author: Dave Collins - PageRank is where the attention is focused today, and many companies are determined to find a means of improving their magic number. "I want to be an eight," they say, as if PageRank was a dress size that they could grow into with the help of some heavy-duty calorie shots.

TrustRank - May 30, 2005 - Author: Aaron Wall - TrustRank is an algorithm which attenuates trust scores from well trusted sources through to other sites throughout the web. It uses human reviewers to compile a seed set of a few hundred or so sites. From these sites and pages trust passes through to other sites.

My 7-Step Secret Formula For Cashing In On Content! - May 30, 2005 - Author: Anik Singal - Content, content, content - everybody's talking about it! Are you lucky enough to have a ton of content - maybe from an ezine you've been publishing for years?

Does Having Your Keyword in Your Domain Rank Higher? - Dec 2004 - Author: Jon Ricerca - This is one of the controversial questions in many of the SEO (Search Engine Optimization) forums, yet it is very easy to answer for any particular search engine. This article conclusively answers that question for the leading search engine.

Linking, Link Exchange, Multi Linking Articles   TOP

Deep Linking Strategy for Content Sites - Jan 7, 2005. Author: Jack Humphrey - Link directories are still ok, but the key is moderation. Directories with thousands of links are a dark ages website promotion tactic.

Reciprocal Linking: A Disturbing Trend - Dec 17, 2004, Author: Vishal P. Rao - The actual attainment of effective linking campaigns, is a work oriented, tedious undertaking, with literally months spent developing a good campaign. While a good linking campaign does increase rankings overall, with the Search Engines, the question remains, "does it increase sales"?

Why Do We Exchange Links? Some Background - Dec 13, 2004, Author: Rick Hendershot - The entire "Page Rank" system was set up at Stanford back when the founders of Google were post-graduate students there. The Page Rank system clearly mimics the practice in academic circles of relying on "citations" to indicate the significance of a published work.

Is Power Linking Cheating? - Dec 10, 2004, Author: Rick Hendershot - Before just assuming you know what I am talking about, I want to put Power Linking in its rightful place, and tell you why — unlike exchanging links — it is not SPAM and not cheating.

Power Publishing on Your Own Site, Linking Part 12 - Dec 9, 2004, Author: Rick Hendershot - The idea is to create big batches of content pages. They can be on your primary site; or if you have one or two or more secondary or support sites, these content pages can be on those sites. The important thing is that these pages be optimized for the type of content you want to promote.

Start Your Own Blog and do some serious Power Linking, Linking Part 11 - Dec 9, 2004, Author: Rick Hendershot - The second Power Linking Strategy involves starting your own blog. If you are not up to speed on what "blogs" are, just think of them as online journals. The owner of the blog makes regular posts on whatever topics he/she chooses, and readers are free (or not) to make comments.

Publishing Articles about your product or service, Linking Part 10 - Dec 9, 2004, Author: Rick Hendershot - The first of these "power linking strategies" involves writing articles about your area of specialization, and then distributing them so they get republished in various websites and ezines.

Exchanging Links on High Value Pages, Linking Part 9 - Dec 9, 2004, Author: Rick Hendershot - While reciprocal links are relatively easy to get, they're also usually a kind of "poor man's" link. If you look carefully at most link pages, you will see that these pages often have no real content other than the links themselves.

Link Exchange Programs that run on your Web Server, Linking Part 8 - Dec 9, 2004, Author: Rick Hendershot - Once you get serious about generating links you will realize that categorizing and constantly updating your links is an ongoing job. You may want to create large directories of hundreds of link exchange partners.

Getting Beyond Worthless Link Pages - Dec 9, 2004, Author: Rick Hendershot - The proponents of this theory have convinced thousands of webmasters to engage in an exercise called "exchanging links". My research suggests that they have been misled.

Pros and Cons of "Automated" Link Exchanges, Linking Part 7 - Dec 9, 2004, Author: Rick Hendershot - Link exchange software tries to automate various parts of the link exchange process-- whether it is helping you look for link partners, automatically sending link exchange requests to them, or, more typically, helping you create and maintain your link directory pages.

Exchanging Links with Sites having Related Content, Linking Part 6 - Dec 9, 2004, Author: Rick Hendershot - In this segment we want to discuss how to find related-content sites and how to exchange links with them. The purpose of these links is to establish your site as an authoritative source of products and information in your special niche.

Website Directories and Link Exchange Sites, Linking Part 5 - Dec 9, 2004, Author: Rick Hendershot - In this lesson we discuss the first major category of link exchange partners: 1) directories and link exchange sites.

Some Basic Tools for your Link Generating Program, Linking Part 4 - Dec 9, 2004, Author: Rick Hendershot - Before you start your link generating program, you will need a few tools. These will help you get going in the correct direction, right from the beginning.

Link Exchange Abuse and Deception - Dec 9, 2004, Author: Rick Hendershot - Many webmasters do not understand the point of exchanging links. They seem to think "the bigger the link directory, the more impressive and effective the website". But the point is not to create outbound links it is to get inbound links -- and that doesn't require a link directory at all.

What to look for in a Link Partner, Linking Part 3 - Dec 8, 2004, Author: Rick Hendershot - Always ask yourself "What's in it for me to exchange links with this other site, to register with this directory, or to somehow get an inbound link from this or that source?". You should be expecting every link to give you something of value.

Why Google Values Inbound Link, Linking,Part 2 - Dec 8, 2004, Author: Rick Hendershot - The simple fact of the matter is that Google (and other Search Engines) rank your site higher if it has a number of inbound links. The Search Engines assume that links to and from other sites indicate other site owners in your area of interest consider your site worth looking at.

Why Getting Inbound Links is guaranteed to get you traffic, Linking Part 1 - Dec 8, 2004, Author: Rick Hendershot - Outbound links are links on your site that point to other websites (or other pages within your own site). Inbound links point from outside sites (or other pages within your site) to specific pages within your site.

Why You Should Submit to Directories - Dec 2, 2004, Author: Rick Hendershot - The "relevance" of a link is established by inferring its subject matter from the anchor text and the surrounding link text. Your objective should be to make your links appear as "natural" as possible.

Create Powerful Link and Anchor Text - Dec 2, 2004, Author: Rick Hendershot - If all "link pages" consisted of a short paragraph or two instead of five or six words, these link pages would have "content" and be more valuable. Most webmasters want substance (content) instead of those short descriptions. This will also make your listing stand out from the crowd. Short descriptions are LAZY descriptions.

Web Tools Articles   TOP

RSS Feeds - Feb 8, 2005, Author: Sharon Housely - Considering the ever-increasing support for RSS in online communities, we have compiled a list of resources and products that will benefit webmasters, web surfers and publishers in their quest to understand the power of RSS.

Blogging Styles are Reflected in Software Design - Feb 8, 2005, Author: Rick Hendershot - Blogging programs were originally developed in the late 1990s by ardent web surfers whose primary purpose was to "filter" and comment on the web content they found most interesting and valuable.

Xara Site Updater Makes Changes across Multiple Sites - Feb 8, 2005,Author:Rick Hendershot - Xaraonline is a well established company that produces and markets web enhancement products.

Understanding Web Logs and Why it Matters - Feb 8, 2005,Author: Sharon Housley - General web statistics give pertinent information about website visitors. Webmasters analyzing these statistics have a better understanding of who their website visitors are and how they perceive the website.

Picasa2 is a Powerful Free Image Management Tool - Feb 8, 2005,Author:Rick Hendershot - Picasa2 is not really a web tool, but an image editor you install on your local computer to help you organize, edit, and adjust your digital photos.

Live Help For Free - Feb 8, 2005,Author:Rick Hendershot - The other day I decided to experiment with a "Live Help" utility on a couple of my websites.

Enhance Your RSS Feed with Feedburner - Feb 8, 2005,Author:Rick Hendershot - Usually an application such as a blog or Content Management System has the built-in capability to create an RSS feed for syndication to feed readers and other websites.

Do You Need a Content Management System? - Feb 8, 2005, Author: Merle - If HTML isn't your thing and you're planning a website with lots of content, you might want to consider using a "Content Management System," also known as CMS.

Changing Web Hosts Can Be Easy - Feb 8, 2005,Author: Rick Hendershot - It used to be that making any change to your domain configuration was complicated and confusing. I remember trying to change DSN servers for one of my first websites.

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