Profile of Typical eBay Users

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Who uses eBay and Why - by William King

eBay is the number one international market place for all types of products over the Internet. eBay is an online retailer or ‘e-tailer’ that offers people the opportunity to sell and buy goods online. The site charges a commission on sales as well as a charge for listing. eBay typically works through an auction model – i.e. items are auctioned to the highest bidder. The seller can also specify a price below which the item cannot be purchased. You can find almost anything on eBay, and a large proportion of online shoppers know about this website.

eBay is used mostly by small start up businesses, many of which operate from home. There are a number of success stories on eBay, since it enables people to set up a small business and grow it into an online shop. There are actually businesses making millions of dollars, all through their eBay store. The typical success story runs like this: a regular person, just like you and me, looking for a great product, hits on one either on his own or through an eBay search for the hottest items. He finds a source for it and puts it up for auction on eBay. As his sales grow, he sets up a shop on eBay and uses the item listings on eBay to drive traffic to his site. This can be antiques, designer bag...

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