Portable Displays Designed to Work

You would do well to remember when designing Portable Displays for your next trade show or event is that people are not going to walk up to your display and start reading the information on it. That is why a "graphic" approach is much more realistic than an informational approach. If you are considering sticking a bunch of information-intensive graphics on your display because you think that will give you more communication bang for your buck, forget it. It won't. The situation, the environment, and the motivation are just not right for this to happen. Your portable display is basically a billboard or wall poster, and it should be treated that way.