Small Business Online

Pens are small & fairly inexpensive. In respect to using them as gifts, they are well used. They don’t get disposed of until they have been fully used. Depending on usage, they usually have a life span of one or two months.. They are a perfect gift, because they of their versatility.

Pen manufacturers would agree that the most popular ink colour these days is black ballpoint. If you need advertising exposure, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising & market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.

Black ballpoint pens are the most preferred amongst sales people & office workers but blue is next in line in popularity. If you are a party-hire company or childrens wear business you may consider some more interesting colors such as orange or pink but you may lose out a little on usability. After all you are giving a very practical gift so it may be better to stick with blue of black ink.

When it comes to the exterior body of a pen imagination is the only limit. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.

On the pen’s body, you should first focus on company information you want to add, before thinking of the pen’s body design next. If you do not do this, you may end up with a great physical design that has zero space for the info you want to add. This would defeat your advertising purpose completely.

Quality looking pens will be preferred by more people than cheap looking ones, so do not go too cheap when it comes to the body of the pen. Don’t use cheap pen interiors either. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. If a person gets this experience from your pens, they can associate the bad experience easily with your company. They will end with a bad impression of your company.

Good suppliers of corporate gifts should be able to not only purchase the pens you want in the numbers you require, but also be able to consult you on some of the pen body design and quality aspects that we have covered.

Discover how Pen can enhance your marketing now. Visit us to have some important Corporate Giftideas.