The 7 Compelling Reasons for You To Launch Your Website Today
Once you’ve made the decision to start a website, when should you begin?
The best answer: as fast as you can! I’ll give you some reasons why.
First, the sooner you get your site up and running, the sooner you can start enjoying the benefits of having a site. This could mean not only increased revenue, but also reduced customer service issues. For example, you can include documentation and help for using your products directly on your website.
Secondly, aged domain names have a tendency to rank higher in Google searches than younger domains. So the older your domain, the better advantage you have in web searches.
Third, once your site is up and running, you can begin promoting it. Since the effects of such promotion are cumulative, and you or your representatives can only do so much every day, you will want to start on promotion as soon as possible. Some of the promotion you can do include articles, video, press releases, commenting on blogs, and forum marketing.
Fourth, if your competitors have a website, you will want to start “catching up”.
Fifth, the investment you put into a website today will give you a lead over those competitors who have not seen fit to get online yet.
Sixth, starting a website today (if it looks halfway decent) will make potential customers more comfortable in dealing with you. If they can check you out ahead of time, they often feel better about contacting you, and more importantly, spending their money with you.
Seventh, a website can fulfill the function of providing the required number of contact points that most prospects require before feeling ready to invest in your products or services. The exact number of contacts varies, but on average a prospect needs to interact with your company in some way seven times before they are ready to make a buying decision. A website can automate much of the pre-sale process.
Darrel Hawes :: Aug.28.2008 :: Internet :: No Comments »
