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Create Powerful Link and Anchor Text by Rick Hendershot, Website Traffic Strategies
A link is essentially a free advertisement on someone else's site
pointing back to yours. So write it like a well-thought-out advertisement. Here
are some guidelines...
1. Give your link text some length -- at
least two sentences. If all "link pages" consisted of a short paragraph or
two instead of five or six words, these link pages would have "content" and
be more valuable. Most webmasters want substance (content) instead of
those short descriptions. This will also make your listing stand out from the
crowd. Short descriptions are LAZY descriptions.
2. Pack your
link text with your most important keywords. You don't have to "hype" you
site. Just pack your description with your most important information. This is
called creating a keyword-rich "context".
3. Make sure your "anchor
text" includes your most important keyword. Google considers this quite
important. See the examples at the end of this post.
4. Create more
than one version of this link text. A long one should be roughly 200
characters. A short one might be less than 100 characters. Having two or three
different versions and lengths of your link text ready to go will make your life
a lot easier when it comes to actually exchanging links.
5. Mix up
your anchor text. If you are doing some serious "power linking" in an
attempt to create hundreds, even thousands of inbound links, don't use the same
anchor text all the time. The Search Engines may interpret repetition of the
same link patterns as "unnatural" and manipulative. So use different versions of
your anchor text and create different link text "contexts".
For
example...
Free Card business card
displays
The Free Card business card display system is a unique small
business opportunity. Free Card displays are located in high traffic areas and
loaded with full color business cards on behalf of advertisers. Cards are
automatically dispensed to interested consumers.
Notice that the anchor
text is not simply "www.freecard.com" (the URL) or even FreeCard.com (what some
might consider the "site name") but rather a description of the product,
including the most important keyword, "business card displays". Further, I have
built more of this client's most important keywords into the description
accompanying the anchor text. This enhances the "relevance" of the link page
where your link appears.
And here is another example...
Marketing Tips and
Power Linking Strategies to Pump
Up Your Website Traffic
Small-Business-Online.com contains articles,
reviews, opinion pieces, and tips covering Web Marketing, Search Engine
Optimization, Power Link Strategies, Dynamic Copywriting, Article Writing and
Article Blitz programs. Small-business-online.com is a member of the Linknet
Network of sites which feature innovations such as inexpensive Advertising and
Link Purchase opportunities, Marketing Blogs, Linknet Radio, Marketing Bites
Radio, Power Linking, Power Blogging, and much more.
Concentrate on building keyword-rich contexts in which your subject matter is
clearly stated and your links can be clearly associated with the subject matter
that is most "relevant" to your site. This is the best way to insure they will
create an impact.
--------------------------
Rick Hendershot
is a marketing consultant, writer, and internet publisher who lives in
Conestogo, Ontario, Canada. He publishes several websites and blogs, including
Trade Show
Tips, Web Traffic
Resources, Marketing
Bites, SuperCharge Your Website
with Power Linking, and many more.
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