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"We do not take on a
promotion project
unless we think we can
make a very significant
difference to your traffic."
"If you have a product
that can be sold online,
we can help you sell it."
— Rick Hendershot, M.A.
President,
www.small-business-online.com
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An Outline...
from Small-Business-Online.com
This is
where we start...
Website Analysis and Promotion Strategy
We analyze your website to determine if it is "Ready to Sell". We make
specific recommendations to re-focus your message, increase traffic, gain web
exposure, and capture leads. Then we recommend a detailed Online Promotion
Strategy.
This is what our
Online Promotion Strategy
does...
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Define Clear Objectives
— Improve the "Sales Readiness" of your website and online
materials
— Create Short Term Traffic (get "instant" leads)
— Create Long Term Traffic (improve your "web presence")
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Improve the "Sales Readiness" of your Website
Rewriting is usually done for two purposes:
to improve the selling message (make it more "powerful"), and to "optimize" it
for the Search Engines.
We call this "Pumping Up Your Website".
We create website and sales copy as required, and make modifications to
your website and online sales materials in keeping with the themes defined in
the Online Promotion Strategy. Although we have extensive experience in
website design, we do NOT redesign or recreate your
website unless it is necessary.
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Create Short Term Traffic
— Create "Instant Targeted Traffic" with PPC Advertising
We use programs like
Google Adwords to create targeted
traffic, test market your most important keywords and fine tune the message.
We create the necessary tools to make this sort of campaign effective: a
strong "landing page", response forms, and
autoresponders.
— Develop Follow Up Programs
Where appropriate we develop follow up programs
to maintain contact with interested prospects. The easiest and best way to do
this is usually with a series of pre-scheduled
autoresponder messages.
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Create Long Term Traffic
— Search Engine Optimization
and Submission
We make your website "findable" by making it
Search Engine friendly, and submitting it to the major Search Engines and
directories. This cannot be done instantly. It is an on-going project that
requires regular attention and regular re-submission.
— Create an Aggressive Link Program
Links from other high-traffic "relevant" sites
will bring you traffic and increase your standing with the Search Engines. We
create an aggressive link exchange
program that involves: 1) listing your site with important directories, 2)
finding the best sites to trade links with, and 3) trading links in an
intelligent and purposeful way.
— Write Articles and Submit Them Everywhere
There are thousands of online publications
interested in publishing material about virtually any topic.
Publishing informative articles about
your area of interest is a good
way to become known as an "expert" in your field, at the same time as
gradually enhancing your web presence, and
increasing the number of links
pointing into your website. We "ghost-write" articles for you on a monthly
basis, and submit them to the online publications most likely to get you the
maximum exposure.
For specific packages and pricing go HERE.
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